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Canadian Supreme Cannabis And Wiz Khalifa’s KKA Part Ways – Benzinga

The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF), and Khalifa Kush Enterprises Canada agreed to part ways.

Canada’s Supreme Cannabis entered the exclusive consulting services deal with Wiz Khalifa’s company back in December 2018. The two entities had teamed up to release a line of cannabis products.

Under the five-year deal, Supreme agreed to manufacture and commercialize KKE branded products, including pre-rolls, extracts, capsules, and cannabis oils, across Canada.

Initially, the partnership was fruitful, as it yielded a premium cannabis oil. The product is launched last year under the KKA brand.

However, both companies decided to “re-focus their resources” within their business, the press release said.

Supreme Cannabis, which saw its sales revenue rising 245% over the year, would continue utilizing its 7ACRES Craft Collective brand extension.

KKE will continue with developing its premium brand in the U.S, aiming to expand internationally.

Over the years, the famous rapper has been partnering with several cannabis brands, including RivrRock Cannabis, as well as RAW, a rolling paper brand.

Courtesy photo

© 2020 Benzinga does not provide investment advice. All rights reserved.

Written by homegrownreview

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