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Why Is Branding So Important? Key Takeaways From BZ Cannabis Hour – Benzinga

This week’s Benzinga Cannabis Hour featured the leaders of Dixie Brands and BR Brands — two companies that agreed to a $43-million reverse takeover deal just as the Covid-19 pandemic was beginning to devastate the US.

“We were admiring them as a brand [house],” BR Brands chair Andrew Schweibold said at the top of the show. “Ultimately the opportuity arose for us to combine our platforms, to maximize synergies and value for all shareholders.” 

Benzinga’s Patrick Lane posed a question: Why are brands so important in this space? When it comes to storytelling and moving the market forward… what does it mean to create a brand in this market?

Dixie Brands, President and CEO, Chuck Smith also took the what does it mean to create oined on the this week’s Benzinga Cannabis Hour.

“It’s important to remember this industry is still in its nascent stages,” Smith said. “Over the last couple of years, we’ve certainly seen the demographic of the consumer expand exponentially.”

The market share for an infused product is starting to climb while flower products decline, Smith explained. Because there’s this whole new set of consumers, companies like Dixie and BR have to figure out the criteria that they want,

These new consumers are coming into the market with “a broad specturm of preferences,” said Smith, citing how some prefer the mom-and-pop businesses.

“They’re also looking for consistency, trust, quality, confidence,” Smith added. “That’s even more prevalent as they tavel across the country. When you walk into that store, the dispensary, you might try something else, but your’re going to come back to the brand that works for you. We’re seeing that at Dixie. Revenue numbers have gone up during Covid time and people are really sticking with the tried and true things. So we believe that brands play an incredibly important role going forward in this ever-evolving cannabis industry.”

ALSO FEATURED

  • Ayr Strategies Inc. (OTCQX: AYRSF) COO Jen Drake talked up her firm’s unique approach to doing a rollup of cannabis companies that were already making money. “Our view is positive cash flow is what keeps you at the table long term.”
  • Pleasantrees, CEO Randy Buchmann, discussed the “wild ride” to opening a cultivation facility and beginning his company’s first harvest in May.

For more, click the link below.

© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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