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First Commercial Application of Non-Cannabis Cannabinoids Launched in Beverage Zero dB – Yahoo Finance Zero dB will be available for purchase at multiple national retailers later this year.” data-reactid=”12″>TORONTO, ON / ACCESSWIRE / April 30, 2020 / Powered by an organic, cannabis-free plant formulation, Zero dB Noise CancelingTM wellness beverage is designed to help consumers filter out everyday stressors and to quiet mental noise. The carbonated, low-calorie beverage is available in two varieties, original formula and, +energy. Consumers can order a 6-pack of 355ml cans for CAD 34.99 (USD 29.99) at Zero dB will be available for purchase at multiple national retailers later this year.

It is expected that the global CBD market will soon be a multi-billion-dollar industry. This is largely based on evidence implying a role for CBD and cannabinoids in the management of anxiety, which has led to the promotion and marketing of many CBD-infused products. While it is commonly believed that cannabinoids are only sourced through the cannabis plant, other plants, including echinacea, liverwort, helichrysum and licorice root all have naturally occurring cannabinoids. The breakthrough scientific research of NeuroTheryX Canada Ltd. (NTX), partner in the creation of Zero dB, has allowed for the identification and measurement of the activity of cannabinoids.

The first commercial application of this science, Zero dB’s proprietary formula resulted from a rigorous discovery and testing process that led to the most effective combination of cannabinoids sourced from non-cannabis plant extracts (with established histories in human consumption). The resulting cannabis-free beverages are believed to be safer and are superior to CBD in the NTX platform. By sourcing cannabinoids from non-cannabis plants, Zero dB is also not subject to the consumption and distribution restrictions associated with CBD and cannabis.

“We believe that being the first of its kind provides Zero dB a great market potential and acceptance. We’re also very excited by the positive reactions in our consumer trials,” comments Rick Fitzgerald, former Diageo Canada CEO, and chairman of Zero dB parent company Ikkuma Inc.

Headquartered in Toronto, Canada, Ikkuma Inc., the manufacturer and distributor of Zero dB, was founded in January 2019 by CEO Gary LeBlanc (B. Eng, MBA). Zero dB is a cannabis-free, carbonated wellness beverage powered by plant extracts that contain cannabinoids to help quiet mental noise. To ensure the utmost quality, our beverages are made with organic and non-GMO ingredients and were developed in partnership with NTX, based on over 20 years of research. With over 20 years of experience in operations and strategy, Gary LeBlanc has held roles ranging from Vice President Operations to Site Director for Tier 1 CPG companies.” data-reactid=”31″>Zero dB Ingredients:” data-reactid=”32″>Zero dB +energy Ingredients:

NTX is a central nervous system (CNS) focused therapeutics company in Toronto, Canada, with a history of drug discovery and development of both pharmaceuticals and nutraceuticals. The discovery and development philosophy at NeuroTheryX centers on the “mechanism of action” of natural plant-based ingredients. Nutraceutical products are identified and evaluated using genetic targets and phenotype-based models – emphasizing a biological approach. Using this proprietary platform, NTX has developed a method to study cannabinoids and endocannabinoids and their role in neuropsychiatric indications leading to the development of a proprietary system to identify, measure and assess the activity of these compounds for use as therapeutics. NTX has developed a robust pipeline of innovative CNS therapeutics and, several are in development.” data-reactid=”42″>Brand Website:” data-reactid=”43″>Facebook:” data-reactid=”44″>Instagram:” data-reactid=”45″>LinkedIn:

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