The survey questioned 2,001 Canadians across all provinces and adult age groups, including both cannabis consumers and non-consumers and men and women in the fall of 2019.
The key findings included:
Edible products should ideally contain 5mg of THC or less per serving;
- Around half of cannabis non-consumers would consider trying edible products if presented with precise data regarding potency, consequences and ingredients;
Factors that play a crucial role in selecting which edible products to consume include:
- Dosage control, tested legal products, stable onset/offset time, effectiveness and flavor;
- The most popular edibles are chocolates, baked goods and sweets.
“Legalization has changed the way people think about cannabis consumption,” Organigram CEO said in a statement.
As the company designed new product types, it needed to know what Canadians’ attitudes were on edibles, he said.
“With this information, we can build thoughtful consumer resource materials around a number of crucial topics, including the importance of consistent dosage and transparency of composition of cannabis products to help consumers make empowered, informed purchase decisions.”
Organigram stock was trading 1.41% higher at $1.80 at the time of publication Tuesday.
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