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A magazine that has been advocating for the legalization of marijuana for 45 years is getting into the retail business in two of the largest cannabis markets in the United States.
Hightimes Holdings, parent company of the storied High Times magazine, announced it will open two flagship stores, in Las Vegas and Los Angeles, offering cannabis under dispensary licenses. The stores will be branded with the High Times name and will carry High Times logo memorabilia and other licensed products of the company, as well as cannabis products from some of the top cannabis brands in the respective states.
In addition, the stores will include an area dedicated to award-winning brands from High Times’ Cannabis Cup events. Hightimes said it hopes to announce further locations to add to its contemplated retail business expansion in the coming weeks.
This announcement comes in conjunction with the hiring of Paul Henderson, former CEO of a multi-national vertical cannabis company Grupo Flor, as High Times’ president. It also comes shortly after the company named Stormy Simon, the former president of Overstock, as CEO.
“There is no brand in Cannabis that compares to High Times,” said Henderson. “The cannabis movement has grown in no small part due to the High Times brand, and we will continue to be the source for the highest quality product in this industry – just on a much more personal and direct level.”